Department of Conservation and Recreation Department of Conservation and Recreation
Conserve. Protect. Enjoy.
DCR Logo
Mobile Menu
Search DCR Site
Facebook Twitter YouTube Instagram LinkedIn
About DCR
 
State Parks
 
Natural
Heritage
Soil and Water
Conservation
Recreation
Planning
Dam Safety and
Floodplains
Land
Conservation
  • About DCR
  • Jobs
    • Internships
    • Seasonal Wage Employment Handbook
  • What's New
  • ConserveVirginia
  • Boards
  • Public Safety and Law Enforcement
  • Laws and Regulations
  • Grant and Funding Resources
  • Environmental Education
  • News Releases
  • Media Center
  • Calendar, Events
  • Publications and Reports
  • Forms
  • Site Map
  • Contact Us
Home » Insights » Attendance continues to increase as more people travel to Virginia State Parks

Attendance continues to increase as more people travel to Virginia State Parks

By Kim WellsPosted April 16, 2024

Virginia State Parks welcomed more than 8 million visitors in 2023 and this is a 9% increase over the prior year. Having more programs available for guests, debuting new festivals and events as well as opening a new park contributed to this success.

Sweet Run State Park, located in Loudon County, became Virginia's 43 state park adding nearly 900 acres to the park system with 11 miles of hiking trails and 9 miles of equestrian trails. After the ribbon cutting event in May of 2023, park staff transitioned to managing the land and park programs and word spread quickly about the new opportunities available.

Governor Glenn Youngkin officially opened Sweet Run State Park.Governor Glenn Youngkin officially opens Sweet Run State Park

"Outdoor recreation continues to be an important activity to so many Virginians as well as to the visitors that come from out-of-state,” said DCR Director Matthew Wells. "The programs and activities we offer at our parks provide opportunities for everyone to experience new adventures, connect with nature and enjoy time with friends and family all while experiencing the beauty of the 43 Virginia state parks."

Sweet Run along with many other state parks offer birding programs, and this was one of the extremely popular program topics that brought guests to many Virginia State Parks. Other popular programs included topics such as archery, fishing, the Chesapeake Bay and historical tours.

Guided birding h ike at Seven Bends State ParkGuided birding hike at Seven Bends State Park

"Grayson Highlands nearly doubled their attendance and offered 100 more programs than last year," said Chief of Education and Interpretation Katie Shepard. "Kiptopeke's programs that focused on the Chesapeake Bay were popular with visitors, reaching over 2,300 more people than last year. Learning which programs work best for each park really help better connect the community and guests to the park."

Concrete Fleet at Kiptopeke State ParkConcrete Fleet at Kiptopeke State Park

More programs lead to more attendance and interpretive programs saw a 17% increase with 338,427 participants. Whether people enjoyed visiting the park solo or participating in ranger-lead activities, it was clear that the park programs are gaining more interest each year. People really seemed to enjoy building their outdoor skills.

"We are excited to see that more people discovered what makes Virginia State Parks special through ranger-guided hikes, paddle tours, campfire stories and family programs," said Virginia State Parks Director Dr. Melissa Baker. "Visitors learned outdoor skills like fishing and archery, gazed into the night sky with volunteer astronomers, adventured through wild caves and learned about the people of the past and why they matter in the present. School field trips provided opportunities for students to experience firsthand the resources they learn about in the classroom. Every day our dedicated staff worked hard to create meaningful, memorable experiences for all Virginia State Parks visitors."

Archery program and learning to throw at atlatl at Powhatan State ParkArchery program and learning to throw an atlatl at Powhatan State Park

A new park festival focused on the nation’s largest native fruit also brought more guests to Virginia State Parks. The first Pawpaw Festival was held at Powhatan State Park which really helped increase appreciation and attendance to the park. The event included music, food, drinks and activities for the whole family to enjoy. This event will become an annual celebration at the park and is sure to continue to draw guests from all over.

Paw paw

In addition to taking a day trip for events, more guests are discovering the benefits of camping and staying overnight at a state park to enjoy the scenery and to allow for more time being spent participating in programs and activities.

Camping and cabin guests have also shown an upward trend with overnight guests accounting for nearly 1.6 million visitors while day use attendance surpassed 6.4 million. This is a 9% increase from 2022 and confirms that more people are understanding the benefits of enjoying time outdoors, especially at a Virginia State Park.

Family camping at First Landing State ParkCamping at First Landing State Park

A variety of new interpretive programs and park events were key in allowing for more attendance at Virginia State Parks.

Here are some more notable highlights from 2023: 

  • Wandering Water Paddle Quest, a new program that brought in about 500 participants to the program within the first few months of its debut.
  • There were 4,600 events in 2023, which is an increase from 4,222 events in 2022. 
  • In addition to the visitation increases, the park system sold 31,196 annual passes in 2023, an increase of 4.8% over the 2022 sales figure.

Visitation records are tracked by the number of vehicles that visit each state park. The amount of foot traffic that enters each park, the number of overnight guests staying onsite as well as any of the staff members that are working at or visiting the parks are also accounted for in the tracking research. 

Categories
State Parks

Tags
state parks

Virginia Department of Conservation and Recreation
Virginia Department of Conservation and Recreation
600 East Main Street, 24th floor | Richmond, VA 23219-2094 | 804-786-6124
Please send website comments to web@dcr.virginia.gov
Address general inquiries to pcmo@dcr.virginia.gov
Copyright © 2025, All Rights Reserved
Last Modified: Wednesday, 28 May 2025, 03:09:32 PM
eVA Transparency Reports View the Virginia Department of Conservation and Recreation's expenditures.
Contact Us | Media Center | Privacy Policy | ADA Notice | FOIA | Jobs | Code of Ethics (PDF)
DCR Organizational Chart (PDF) | Strategic Plan (PDF) | Executive Progress Report (PDF) | Public Safety & Law Enforcement